anugra.co
empowering women through fairly crafted goods
Brooke filled a wide variety of roles at Anugra as the sole U.S. based employee. See the Anugra Portfolio for more in-depth content.
01—
creative direction
In addition to driving the social enterprise, Brooke oversaw all things creative— everything from concept to completion.
02—
product design + sourcing
Her product design honored the traditions of Indian textiles, using hand-loomed organic fabrics and hand-carved blocks for printing. She utilizes ancient methods while offering a fresh and modern style.
03—
photography + styling
When in India, Brooke captured moments with the Anugra women. In the U.S., she partnered with local photographers, styling shoots to showcase the textiles used in lifestyle settings.
04—
e-commerce web design
Anugra's website acts both as an awareness platform as well as an online shop. With a simple and limited selection of products, the shop serves as a portfolio of Anugra's pieces, counteracting the overcrowded pages of fast fashion sites.
visit www.anugra.co >
05—
print materials
Brooke created catalogs and brochures to showcase product and share Anugra’s mission. She designed each piece of packaging. sticking to the ideals of the company, using only recycled or handmade paper.
06—
marketing + sales
To raise awareness and market products, Brooke single handedly traveled to share the story of Anugra and get products into the hands of customers. Coast to coast, she’d speak at churches, conferences, mission bases, and in-home events, telling the personal stories of Anugra women, educating and encouraging people on the importance of shopping ethically.
07—
social media
In a tech heavy world, a social presence is essential for any and all companies. Brooke created content for and managed all Anugra socials.
@anugra.co >
08—
international entrepreneurship
It was important to Brooke that she knows Anugra employees personally, and creates a connection with each woman. She’d spend one month a year with them. Crucial to the heartbeat of ethical sourcing is knowing their history, their goals, and encouraging them to grow and become the best version of themselves.
09—
social + environmental impact
Anugra's goal is to employ and empower women, elevating their confidence and quality of life. Striving to do the most good, Anugra sources only eco-friendly and fair trade fabrics.
about anugra
Anugra is a social enterprise that seeks to craft modern home goods that are organic, fair trade, and contribute toward creating better opportunities for women in India. Brooke partnered with nonprofit Influence International to start Anugra in an effort to elevate a sewing program that has trained over 3,500 women in the city of Bhopal. Anugra meets one of India's greatest needs: female empowerment. It empowers and employs women for a fair wage, offering them a safe space to build their skill, community, and confidence. Brooke travels to India seasonally in order to work with the women, source ethical fabrics, and stay connected to the mission, continually learning about the hardships Indian culture poses for women and girls.