anugra content

creative direction   |   product design + photo shoot styling   |   web design + e commerce   |   printed materials  |  marketing + sales   |   international entrepreneurship   |   social + environmental impact

Creative Direction & Entrepreneurship—

all things creative.

Brooke used her experience in home textiles to design Anugra's products– everything from the fabric used, the shape the wooden block was carved, and the size and structure of each textile good. Spending months in India, she worked with the women of Anugra to create and perfect designs together. Back in the U.S., Brooke then styled and directed photoshoots, designed and managed the Anugra online shop where customers could easily access these products. Brooke designed all packaging, printed, and digital marketing materials. She curated and managed the social media accounts and company public persona. When orders were placed, Brooke carefully packaged goods and ships them out to customers. She personally connected with supporters and planned events. When there was an opportunity to share about Anugra, Brooke loads up her Jetta and hits the road to set up a display and raise awareness.

Brand Development & Graphic Design—

packaging + print

Marketing & Sales—

advocate, share stories, sell goods

Brooke traveled coast to coast sharing the story of Anugra, promoting the women's craft, and selling products. She built connections with communities of various backgrounds, sharing at churches, conferences, homes, missionary bases, and college campuses.

Using the marketing materials she designed (above) along with images and videos captured from trips to India, Brooke educated and equipped people in the western world to become more aware of their impact on the world and people inhabiting different parts of it. "Each product we buy, own, and discard, was made by a human just like us, born into different circumstances." Offering unkept promises of health and wealth, fast-fashion and global consumerism destroy communities, particularly in south and east Asia. Brooke took the opportunity to shed light on these issues while offering goods that resist and reconstruct the system.

International Entrepreneurship—

social entrepreneurship

Hopes and Dreams— A Blog Entry | Sept 2016

Today the Anugra women talked about hopes and dreams. Each woman took her turn sharing about desires for the future: her own children gaining the education she was deprived of, owning her own boutique, diversifying and excelling in her sewing skills, teaching other women what she has learned so that they might also be empowered to grow.

We talked about success and confidence. Eye contact, a solid stance, greetings in English, the ability to take initiative. There is a confidence about these women that I could not find 10 months ago. Now providing for their families, not only essentials (food, shelter, education) but appliances and goods to further advance life, luxuries they never imagined gaining.

One pointed out that 1 year ago, they were all sitting home, having to ask their husbands for money to go the market. Now, working daily, they're able to manage their own money, gaining the freedom and self-sufficiency to take care of themselves. A woman said to me, "Sister, last year I was skinny, now look how healthy I am." Her cheekbones no longer sunken in, her eyes bright, her skin full of its caramel coloring.

It was declared that life has gained new dimensions. They are now aware of the world around them. People in foreign places are learning their stories and purchasing their creations. It's no longer just about Bhopal or even India, they're able to see a larger world.

"This is unique work. We care about every aspect of what we do. We learn new things, create with our hands, export to the world, all while earning a fair wage and caring for the earth with organic materials. We are proud to tell our communities about our work because they are excited that what we do is new and different."

I shared with them that my dream has been to work with women, empowering them to grow, create, and know their true worth. I am beyond grateful to be where I am, doing what I've been created to do.